MASHALOT
Mashalot is a mobile shopping application aimed at connecting consumers with brands, and brands with consumers. Mashalot's mobile platform allows users to share their shopping experiences both visually & textually. It’s their mission to empower the consumer, educate the business and ultimately make shopping a more pleasant and connected experience.
Mashalot was an bar napkin idea that I helped became reality in 2011. First was storyboarding how the app would work. Once I designed all of the branding for the company, we began designing the app itself. This was my first stab at user interface design. I worked along side our software vendor to make sure the UI and the UX were everything we hoped for.
I helped monitor and update the brand until I left the company in 2013.