ACTIVITIES GUIDE
The 72-page activities guide at Minneapolis Northwest Tourism is a very important project to the company and a major project I have managed for 3 years. From start to finish, it is typically a four month project. 32,000 guides are printed and distributed across the Midwest to various hotels, travel information centers, the Mall of America, MSP Airport, event planners, and consumer trade shows. A digital version is also created and is hosted on the Minneapolis Northwest Tourism website.
As our marketing team has changed over the years, my roles within the activities guide have changed.
Responsibilities I've had with the annual activities guide:
-Magazine Design/Layout
-Photography
-Content Creation/Curation
-Advertising Contact
-Contracted Advertising Designer
-Copywriter
-Editor
-Print Proofing